DentalEZ Ushers In A New Era
August 1, 2016
More than 50 years ago, the DentalEZ J-Chair revolutionized modern dentistry. When it came to retire the J-Chair family, the DentalEZ marketing team wanted to alert its client base of the retirement, give them a chance to order one before they were gone, and introduce its next generation of dental chairs.
DentalEZ has been producing innovative products for dental professionals for more than 100 years. When its iconic J-Chair debuted in 1958, it revolutionized dentistry by allowing doctors full access to the patient while seated on a stool, enhancing comfort and safety for providers and patients alike.
Planning for Retirement
Retiring the J-Chair line presented a unique marketing challenge: give the J-Chair a fitting sendoff while positioning the company’s new generation of chairs to take their place.
Our team at VIG created a campaign designed to do just that. As a final salute, we created a logo that was placed on the last 100 chairs sold by DentalEZ. This logo was also featured on print and digital mediums to publicize the retirement of this iconic product.
Both the VIG and DentalEZ leadership teams felt these print materials were a great way to say goodbye to the J-Chair while also ushering in a new era for DentalEZ.
Visual Impact Group is looking forward to continuing our relationship with DentalEZ. We love preparing our clients for the next step of their careers. If you’re ready to take the next step, but not sure how? Give us a call, we’d love to help!