Reaching Your Customers on a Holiday Weekend
July 3, 2017
Hotdogs, hamburgers, fireworks, and beer! All these things scream 4th of July and as Americans we couldn’t be more happy to enjoy them while we celebrate our independence. Every year millions of Americans gear up for one of our favorite holidays with trips to different retail stores to purchase all our party supplies. Last year alone, Americans consumed over 150 million hot dogs and lit off over 258 million pounds of fireworks. That’s a lot of fun for just one weekend!
Like many Americans, you’re probably planning on attending cook-outs and parties with your closest loved ones to celebrate the holiday. Chances are you have a long list of things you need to buy and inevitably you will end up forgetting something. After all, we’re only human. Have no fear, companies across the nation have created some pretty clever ways of reminding you about their products and services.
Let’s take a look at some of the most memorable efforts companies have used in the past to get you thinking about the 4th of July holiday.
Every year Anheuser Busch puts together a great display of their products to get consumers thinking about Independence Day. Budweiser cans, bottles, and packaging are redesigned featuring unique labels for a limited time. In previous years Budweiser designed their packaging to include the American Flag, Statue of Liberty, and other iconic American figures. The new holiday packaging is usually released to the market several weeks leading up to the 4th of July.
It’s a great way to get consumers excited about the holiday and it usually drives sales of Anheuser Busch products. In marketing terms, it stimulates interest in the brand and builds awareness in the market. Budweiser has a great history of doing this with their popular Clydesdale horses and other promotional tools.
Beer isn’t the only thing that flies off the shelves during the 4th of July. Like many Americans I’m sure you enjoy having hotdogs and hamburgers with all the side dishes you grew up with. Every year companies in the food industry prepare well in advance for the upcoming holiday. One of the unique ways food manufacturers grab your attention in grocery stores and retail outlets is through merchandising.
Attractive point-of-purchase displays featuring your favorite dry goods like Heinz Ketchup or Lays Potato Chips are usually the first thing that catches your eye when you walk down the isle of your local grocery store. Seeing the colorful display makes you crave those salty potato chips or that satisfying addition to your burger and fries. Food companies know this and plan for big holidays like the 4th of July. They set up these colorful displays and sometimes incorporate patriotic themes into the design. It’s a clever way to grab your attention and its more powerful than you may think.
Believe it or not, retail chains and big box stores also try to get into the holiday spirit when it comes to the 4th of July. Companies like Walmart, Target, and even your local grocery chain feature ads and promotions to get you in the door. Over the past few years Walmart has created many unique commercials positioning themselves as the one-stop-shop for everything you need for your summer holiday. Showing off their fresh foods, deals on BBQ grills, and summer clothes ware, Walmart is a promotional powerhouse when it comes to getting your attention.
Creating top-of-mind awareness and standing out in a crowded marketplace is the ultimate goal of every company. This Independence Day businesses all across the Unites States will be trying to capture your attention with unique advertising and promotions. Just like them you are probably thinking about running a promotion for your business and brand.
Here we put together a few ideas of what you can do to stand out during this holiday season…
Run a Social Media Campaign
Social Media is a fun and affordable way to reach your customers during the holidays. Hosting contests on Twitter, Facebook, and Instagram is a great way to interact with your customers and drive leads to your page. Offering company swag (t-shirts, Koozies, and magnets) is an awesome way to grab their attention and get your name out in to the market.
Getting involved with your community
Everyone loves to see fireworks on the 4th of July. Towns, municipalities, and even non-profit organizations love to host fireworks shows. Giving a charitable donation to put on the show is a great way to give back to your community and create some good PR. Many times the host of the event will give a shout-out to local businesses who sponsored the event. Not a bad way to get mentioned in the community and get customers thinking about your business.
Promote, Promote, Promote
Whether it’s on social media, your local newspaper, or just a simple flyer that you pass out to your customers, get your name out anyway you can! All too often businesses get deterred from not seeing instant results from different promotional initiatives. Stick with it! The more you promote now, the easier it will be in the future. Plan ahead and start promoting your 4th of July sale a few weeks in advance. This will give your customers plenty of time to mark their calendars and plan their shopping. The more ways you get your name in front of your customers, the better!
I hope this gave you some good insight into what goes into the 4th of July holiday. Just like you and your customers, large companies spend weeks and sometimes months planning for this weekend. They look forward to it just as much as we do.
If you’re thinking about putting something together for an upcoming holiday or event, lets start a conversation.