A New Look for Identafi® Sales Materials
When the marketing team at DentalEZ needed to build sales for their Identafi® oral cancer screening device, they took a hard look at their sales collateral and decided it could be working harder for them. They thought a fresh approach to the design, imagery, and content might help them improve performance and reach their sales goals.
They asked VIG for a creative assessment.
Identafi® Marketing Collateral
Identafi® is an oral cancer screening system under StarDental® Instruments, a DentalEZ product line. It uses different wavelengths of light to identify cell changes in the mouth, throat, tongue, and tonsils that may indicate oral cancer. Their existing sales brochures included a lot of imagery, but they weren’t producing results.
VIG recommended a design and content overhaul that emphasized the importance of oral cancer screening while emphasizing its positive benefits.
The VIG team developed new collateral for the dental care provider and patient audiences.
The new brochure emphasizes the importance of regular oral cancer screenings as part of routine dental care and provides a brief, high-level guide for using the Identafi system.
This is a guide for dental care providers. It provides clinical images and instructions for using the Identafi system to diagnose oral cancer symptoms more effectively.
We developed this patient brochure to explain the signs and symptoms of oral cancer and emphasize the benefits of regular screenings during dental visits. The brochure explains how Identafi screening works in simple layman’s terms.
The design and content of the new collateral presents the need for Identafi screenings in a clear and powerful way, reinforced by positive imagery.
If your sales aren’t hitting the mark, maybe it’s time to take a fresh look at your marketing materials.
Why not have VIG take a look?
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