New Holland Agriculture

Loyalty Program

New Holland, a global farm and ranch equipment manufacturer, has loyal customers and a wanted to develop a program to reward customer loyalty with valuable discounts on future purchases. New Holland designed a points and coupon based loyalty program but needed an online system developed in order to implement this program.

Visual Impact designed and developed a custom web application based upon New Holland's Loyalty Program requirements. Customer can login, view points, and then generate coupons that provide valuable discounts for future purchases. The application is a win for both customers and New Holland.

A backend administration site provides the ability for New Holland to manage the program. The management site provides the ability to manage and import customers, import customer equipment purchases (these purchases are converted to points), manage coupon redemptions, manage program rules, and access a robust reporting system.

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