Marketing Analytics & Performance Reporting
Uncover the reality
Is your marketing meeting your goals? While it can be tempting to assume everything is proceeding as planned, you can’t execute a successful marketing operation based on guestimation. Marketing is expensive, so you need insight into what is or is not working in order to drive positive ROI.
Marketing analytics and reporting present an objective view of how your assets and tactics are performing. Armed with this knowledge, you can make improvements—or celebrate wins. VIG marketing analytics services evaluate effectiveness and identify opportunities for improvement.
Eliminate Maybe
With the complexity of a marketing plan, it’s easy to get caught up in the day-to-day and miss problems and opportunities. Marketing analytics subjects your efforts to the harsh light of reality to make each one prove its worth.
Knowing your plan’s strengths and weaknesses ensures you’re accomplishing what you set out to do. VIG digs into your data to uncover the truth about what’s bringing success and what needs to change. Knowing the facts, you can optimize your efforts and revisit anything not making the grade.
Apps – Is your app up to best practices? Is your data storing correctly? Are there bugs or lag? Experienced VIG developers can research and audit the code, processes, and best practices to ensure you and your customers are getting what you need.
Websites – VIG analyzes your site’s UI/UX and SEO best practices, and evaluates its interactions with your visitors. We look at forms and offers to insure there are effective CRO best practices in place. Marketing analytics will insure your site is working to bring in prospective customers.
Marketing – Is your marketing strategy working – or could it perform better? Analyzing the marketing funnel, CRM, and messaging shows you what can be done to improve, how long it will take, and how much will it cost.
Paid Media – This form of analysis is perhaps the most common and should be completed at least once a year. Because it represents direct media spend, it can affect your bottom line faster than other marketing initiatives.
VIG’s marketing analytics services reveal the strengths and weaknesses of your plan. Learn more today.
