Content Marketing Strategy & Creation
Develop deep relationships through engaging and effective content.
Like the friend you depend on when you need answers, companies with helpful content develop trust with their customers. Our content marketing services create impactful assets that help position you as an authority in your space.
Long-term engagement across the buyer’s journey from first-time visitor to raving fan is the goal. VIG nurtures those interactions through content such as eBooks, blogs, videos, and special reports.
CAPABILITIES
- Blog Writing
- Content Promotion
- Digital Newsletters
- eBook Creation
- Scriptwriting
- Video Production >
- Voiceover
- White Paper Creation
Content Development Builds Relationships That Sell
Nobody wants to be sold. But everybody wants to solve their problems.
Content development focuses on framing and talking about problems in a way that resonates with your target audience. Demonstrating in-depth knowledge helps build trust in what you say and helps customers see your offering as a viable solution. VIG content development offers several ways to reach your prospects:
- eBooks – eBooks and white papers are used to frame the problem, category, and solution. These help build trust that you understand the prospect’s problem and are uniquely qualified to offer a solution.
- Blogs – Blogs are key to demonstrating your knowledge to online searchers. Because they focus on a single topic and are keyword rich, they tend to rank high in search engine results. They can also help reinforce your authority by linking to influencer websites.
Think of content marketing as an introduction. By creating a beneficial relationship with your company up front instead of attempting to force a sale, you build an environment of interest and trust. As the relationship develops over time, prospects become more open to messaging designed to result in a sale.
VIG’s content marketing services develop data-based buyer profiles to define your target audience and help create content that resonates with them and their need.
Start a conversation to learn how our content marketing services can help keep your pipeline full.
