Print Marketing & Direct Mail Services
Your customers and prospects are reading print. Are you connecting with them there?
In the modern world, it’s easy to dismiss anything not digital. But in reality, print marketing is still an important factor for marketers in most every industry. From targeting highly specialized audiences to ranking higher in recall studies, print offers advantages that digital can’t touch.
When VIG was born in 1996, print was king. So it’s easy to understand our deep expertise in all things related. Not only are we experts in creating print marketing assets, we can also handle every aspect of print fulfillment. Try that with a digital-only agency. Plus, as a full-service agency we have the tools and experience to wed print marketing to your complete marketing plan.
CAPABILITIES
- Newsletters
- Magazines
- Brochures
- Flyers
- Posters
- Billboards
- Direct mail
Your Brain on Print
The effectiveness of print marketing begins in the brain. Words on paper connect with the parts of the brain that activate attention and memory. Printed materials work with your memory better than words on a screen and can also increase recall.
Print increases credibility. People subscribe to publications because they believe the information there is credible and accurate. And as readers see your brand in a publication, they begin to relate your brand to the publication. This is especially important in the case of trade publications.
Yes, digital marketing is easier and costs less. But that means everybody is competing on the same field. And with the prevalence of ad blockers, digital searchers may never see your offering. Looking for less competition to your marketing? Think print.
Print Plus Digital
Print marketing versus digital is not really an either or question. In many situations, print can enhance your complete marketing effort. For example, by adding QR codes to printed materials you can easily direct readers to your digital space.
Like any marketing initiative, using print effectively begins with understanding your business and your market. For decades, VIG has executed our deep dive process to deliver print marketing and print fulfillment services that make lasting connections.
Learn more about what print can do for your business with a call today.
