SEM & Google Ads Management
Drive traffic and conversions with SEM services from VIG
Frustrated by your competitors’ websites showing up in the top results of web searches? They’re likely using search engine marketing to garner high rankings.
Search engine marketing is a digital marketing strategy that seeks to place your company among the top results when people search for offerings like yours. This happens by placing paid ads precisely targeted to searchers matching your target market.
SEM includes both SEO and PPC tactics to achieve first page rankings. Through VIG’s SEO services, your website will be optimized to fit what search engines like Google look for when determining your site’s relevance to the searcher’s intent. Our PPC service uses highly targeted ads focused on matching specific keywords a person may use when searching.
Keywords Reign
VIG begins execution of your search engine marketing strategy by determining which keywords searchers are most likely to use. This guides creation of the PPC ads used in your SEM campaign.
SEM Analysis
One of PPC’s major strengths is the ability to monitor the results of your ads in almost real time. SEM analysis uncovers how well your ads are performing, the ways searchers respond to your ads, and even where searchers are located. This allows you to make smart decisions regarding which ads are working best and how they might be fine tuned for even better results.
Local Search Engine Marketing
SEM can be especially effective in local search engine marketing. By adding location, people searching a particular area will be shown your relevant ads. This geographical targeting delivers solid results for businesses that are location sensitive.
SEM marketing services are focused on attracting searchers and moving them through your sales funnel. VIG optimizes your SEM campaign to encourage the behaviors you want to take.
Better search results are achievable for any sized business. Let’s talk about how that can help yours.
