Marketing Strategy & Business Growth

Know where you’re going every step of the way

It’s easy to let your enthusiasm for your company override the realities of doing business. Creating a detailed marketing strategy can be the difference between successful marketing – and an expensive failure.

A marketing strategy details the steps you can take to ensure your offering meets a real need. And turns casual visitors into raving fans. VIG has the in-house tools and expertise to help you build a plan that delivers results.

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CAPABILITIES

  • Market research
  • Segmentation and targeting
  • Positioning and messaging
  • Brand Strategy
  • Product Launch Planning
  • Content Marketing
  • Digital Marketing
  • Sales Enablement
  • Measurement and Reporting

Marketing Strategy & Planning: Consider All The Possibilities

In a world of look-alikes, how can your business stand out?

Marketing strategies are plans designed to reduce the risks of marketing. They are critical to successful product launches, rebranding, or entering new markets with current offerings. VIG creates a roadmap that identifies your target market, outlines marketing strategies, and enables seamless execution.

Strategies cover pricing, sales, marketing and channels, and connecting with buyers throughout their journey. Marketing planning defines responsibilities, assesses the probability of success, anticipates and corrects problems, identifies your competitive advantage, and helps make sure you’re spending in all the right places.

VIG takes the guesswork out of marketing strategies to get the most impact. Starting with in-depth research, we use the results to lay out a solid strategy, develop the creative, and build the tools. With our in-house resources, we offer a level of control and completeness unmatched in our industry. Count on our marketing strategy expertise to help you realize the best ROI.

VIG is a single-source resource for an effective marketing strategy and the tactics that help define your offer, differentiate your organization from the competition, and generate interest, leads, and sales.

Learn more about how VIG can help with a call today.