IRE Website & Property Portal

Client: Investment Real Estate, LLC

Location: York, PA

Industry: Real Estate

Project:
Brand-Positioning Corporate Website

Year: 2018

See for Yourself:
irellc.com

Partnering with the team at VIG has been awesome. I have worked through two website designs with them, one being very complex with a customer portal and a high number of pages, and have only praise for them. They are very creative, thorough and a pleasure to work with. They have been essential in ensuring our brands remain strong in the digital arena and that our online customer experience is hassle free. I highly recommend VIG to any business – small or large!

Special Requests from Client:

Easy to Use CMS

Integration with Multiple Systems

Multi-Audience Focus

Introduction

For over 20 years, Investment Real Estate has specialized in all aspects of real estate within the Self Storage industry. Already very well-known as an industry leader, the IRE leadership team wanted to launch a new website that reflected that expertise and showcased it with support from technology.

Assignment

The IRE team wanted a new corporate site that highlighted their expertise in the self storage industry and helped their in-house broker team manage all the properties they broker. IRE’s depth of industry knowledge is priceless to buyers, sellers, and property owners who need professional guidance as they prepare to put their property on the market or seek to buy a new one.

Custom Real Estate Website Portal - VIG

Challenge

Managing the IRE properties on three different levels (buyers, sellers, prospects) presented quite a time-intensive challenge for the broker team with how their old website functioned. They were spending a great deal of time managing the properties on their old website, which prevented them from doing the things they are best at: helping guide their clients. The needed a solution that would streamline the process.

Strategy

To accommodate IRE’s needs for efficiency on their website, VIG developed a custom, multi-user level, secure portal for the broker team to easily update property statuses, add new properties, or add due diligence documents for buyers. The strategy for functionality of the portal was based solely on input from the IRE broker team and IRE leadership. It was truly built to fit their specific needs, and to integrate with their CRM system to manage leads.

Results

Year over year from 2017 to 2018, stats for the new site are as follows:

+40%
Users
+42%
New Users
+39%
Sessions
+34%
Pageviews