Sandler Training

Client: Sandler Training

Location: Owings Mills, MD

Industry: Business Management Consulting

Project:
Sales Mastery printing & fulfillment services

Year: 2000-18

Special Requests from Client:

Product-Focused

Print & Fulfillment

Introduction

Sandler Training is a global leader in professional leadership and sales training, with more than 250 offices in 27 countries. Sandler’s newest professional development program, Sales Mastery, is a critical addition to the company’s offerings. Sandler needed a strong launch to build interest in the new program with new and existing clients around the world. They turned to VIG for print & fulfillment for all of the materials.

Assignment

Sandler Training partnered with VIG to deliver a complete training package to students and instructors. For Sales Mastery, they had course materials, supportive content, and clear goals for the project. They needed print & fulfillment to help create the perfect package that was organized, user-friendly, and above all; lived up to the Sandler name. VIG helped them put everything together from start to finish.

Challenge

The Sandler Sales Mastery package is comprised of three unique elements. A branded workbook binder that includes detailed training modules with over 400 pages of course materials. A Tool Tips binder to provide worksheets, practice modules and other supportive materials. Lastly, their Foundations Notebook with condensed content from their workbook binder for on-the-go studying.

Sandler needed a way to effectively print and organize all of these materials. Each component needed to deliver a powerful statement in the market and live up to the Sandler name. Above all, the package needed to serve the needs of both students and instructors. The team at VIG helped Sandler deliver a product they could be proud of every step of the way.

Strategy

VIG helped organize the layout and print specifications for each piece of the package. Each module and worksheet were carefully laid out to ensure students got the most out of the materials. Everything down to the paper stock and binder materials were meticulously selected. The result was a lasting resource that will empower professionals and represent the Sandler name for years to come.