VIG puts a new spin on direct mail
January 2, 2015
When BD Diagnostic Systems was launching their new website, they knew they needed a direct mail piece that would not only promote the launch of the website but introduce it to their audience as well.
BD Diagnostic Systems (Becton, Dickinson, and Company) is a global medical technology company. Their focus is on advancing the world of health by improving medical discovery and diagnostics as well as improving the delivery of care.
They were looking for something unique that had never been done before. They turned to VIG for help.
A New Approach to Direct Mail
BD Diagnostics wanted to create a highly customizable direct mail piece to promote the launch of their new website and introduce their audience to what they could expect.
Our creative team at VIG offered a unique solution for creating the direct mail piece. A double-backed, saddle-stitched, die cut piece was created to resemble a laptop computer. A series of inserts were placed between the covers to resemble the different webpages of the new website.
As you can tell by the pictures, this creative piece was one-of-a-kind and successfully captured the audience’s attention.
If you’re looking for a creative way to generate interest in your latest product launch or website unveil, Let VIG put our team to work for you.