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Managing customer reviews can be a challenge. Learn the tips and tricks VIG recommends for handing the most challenging customer reviews like a pro.

The differences between theme-based and custom websites can be complex. Learn what you need to know for your next website build. Get the latest tips and strategies from the team at VIG!

VIG was honored to attend the York County Community Foundation's 2019 Annual Meeting. See all the highlights and takeaways from this year's meeting.

Last week Facebook announced two unique updates for Facebook Messenger at their annual Developer Conference. These updates are aimed at helping businesses connect with customers and drive leads through the Messenger tool.

Managing a portfolio of marketing and communication initiatives can be a challenge. Learn how to make the most out of your efforts and not only improve leads to your website but also your ROI. See how our team of professionals can help you achieve your long-term goals and grow your business.

Reaching a multilingual audience can present new and unique challenges for your business. From translating content to refining your user experience, learn how our team of experts approach multilingual websites, applications, and custom business solutions.

Updating your website can be a challenge. From knowing current SEO and User-Experience best practices to building a content strategy, knowing what needs to be updated on your site can be overwhelming. Have no fear, the team at VIG is here!

Growing your business in a crowded marketplace is never easy. With ever-changing competitors and diversified clients, making the most out of your marketing efforts is essential. Take a few tips from our pros to drive leads, increase ROI and grow your business today!

Choosing the right digital marketing firm for your business isn't easy. Learn the top 4 tips from our team of web experts for partnering with a firm that fits your unique needs.

The General Data Protection Regulation is changing the way marketing professionals and web developers are approaching user's data. Learn how the perception of data security, online privacy, and corporate culture are changing across our interconnected global marketplace.

Feel like your sales are facing a downward trend? Looking for a fresh approach for your sales team. The VIG team put together our years of professional sales experience to put together our list of the best tips and tricks to help drive your sales team.

Looking to drive impressions, clicks, comments, and shares across your social media accounts? The team at VIG put together our top tips and tricks for boosting engagement on popular platforms like Facebook, Twitter, and Instagram.

On-page SEO is one of the most influential aspects of how a site ranks in searches and drives users to your domain. From keyword research to the overall user-experience of your site, refining your on-page SEO strategy is a great way to stand out in the crowd and deliver content to users.

Keyword Research, Methodologies, SEO, and Paid Search, are changing every day. Whether you're a copywriter or web developer, staying on top of the latest changes is the only way to stay ahead of the game. Keep up with the latest Keyword news from VIG!

Reputation management is a pivotal component of building and maintaining your brand's image. Done well it can translate to improved sales and better relationships from your customers. Learn the essentials of reputation management today!

Setting up and managing your own e-commerce site isn't easy. From filling the site with useful content and rich images to making sure everything is organized and secure, stepping into the online marketplace can be a challenge. Start strong with some tips from our team of eCommerce experts.

Want to reach potential customers without breaking the bank? At VIG we've put together our list of the top cost-effective marketing ideas any business can use to stand out in the marketplace.

Sales falling short of projected goals? Losing bids to competitors you know you should be winning? With a few simple changes to your sales strategy, you too can close more leads and build solid relationships with your clients.

Whether you're a seasoned advertising professional or a passionate beginner, Facebook advertising is one of the easiest and well-known ways to reach customers. Here are a few tips and tricks to improve the quality of your ads. Think VIG!

Reaching an ever-changing consumer market is an ongoing challenge for many manufacturers. To help, we've put together our list of top 5 lead generation ideas for manufacturers. Enjoy!

VIG was proud to partner with one of the leading advanced bus air conditioning manufacturers in the country to help take their digital presence to the next level!

Voice Search is changing how consumers are searching for and communicating with their favorite brands. Learn how you can stay ahead of the curve with VIG!

Datum Storage Solutions needed to recalibrate their digital brand strategy. We developed the tools they needed to position their brands for future growth! Think VIG!

Looking to grow your HVAC company? Here we've put together our top marketing ideas HVAC companies can use to boost sales and grow their business. Think VIG!

Backlinks can be one of the most powerful tools you can use to improve the rank of your website. See how our VIG team uncovers deeper insights into our client's backlinks and develops sound strategies to improve their SEO. Take a look!

New Years is a time for friends, family, and resolutions. It's not too late to start setting SEO goals for your website for the 2018 year.

Ever wondered what makes certain websites stand out from the rest? Or how firms & agencies optimize their client's websites to improve their business? At VIG we've put together our list of top tools and methods for evaluating websites and improving performance overall. Think VIG!

Last week a few members of the VIG team flew to Nashville, TN to attend WordCamp US 2017. With seminars, and workshops covering important aspects of web development, our team gained valuable insight into the latest updates on the WordPress platform. Here's an overview of everything WordCamp had to offer. Enjoy!

Consumer Generated Marketing is one of the latest ways brands are reaching their customers. From Super Bowl commercial contests to selfies on Instagram, CGM is changing the world of marketing.

PPC Campaigns can be an effective way to generate leads for your business. They can also be costly if done poorly. To help keep you on the right track, we've put together our top list of Tips & Tricks. Enjoy!

Building your next website? Have a domain name in mind? Make sure you choose the perfect one for your business!

Search engines like Google and Yahoo direct billions of web users to sites every day. Make sure the right users are visiting your website with our SEO Tips for Small Businesses.

AMP Pages are one of the latest ways Google is helping to improve the user-experience of website visitors across the globe. If you want to stay up to speed with your competitors, you need AMP Pages.

Want to learn how to write the perfect blog for your business or brand? Gain some insight on what we've learned over the years and some of our favorite tips & tricks for writing engaging online content.

Imagine going to a website where you had to do very little thinking about where you wanted to go to find what you came for; you were able to find everything you needed within two to three clicks. Is your company’s website doing this for visitors?

Pillar pages are one of the latest ways content strategists and web developers are organizing content for SEO. Stay ahead of the game with tips and tricks that can work for your business.

A/B Testing is one of the easiest ways to improve the performance of your digital marketing efforts. Whether you want to improve your website or email campaign, A/B Testing can help you make the most of your efforts.

Our Team at Visual Impact Group would like to welcome aboard our new web developer, Alan Fishel.

Canonical Tags are an important tool for improving your website's SEO. Used correctly, they can help improve search engine ranking as well as your overall user-experience.

For too long social media has been the go-to source for content marketing. With so many other options available we thought it was a good idea to highlight a few. Take a look!

Email marketing is a powerful way to deliver tailored messages to your target audience. From sending upcoming promotions or monthly newsletters, email marketing is one of the easiest ways to get the word out.

Blogging is one of the most well-know ways to improve the organic SEO of a website. From blogging about keywords to creating inbound & outbound links, blogging is a critical component of SEO.

Subject lines are the first thing readers see when your email arrives in their inbox. Make a powerful first impression with a subject line your readers won't forget!

Link building is one of the most popular ways to improve organic SEO rankings and help drive leads to your website. Here are some of the latest methods experts are using to build traffic for their brands. Take a look!

Ever wondered how you can make your business stand out from the crowd and get people talking about your products & services. Interested in making your Facebook account work harder for you? Here we've put together our best tips for promoting your brand through Facebook.

In today's crowded marketplace, maintaining a strong brand is pivotal to long-term growth. Each brand is built around several key components. The most successful brands leverage these components to build awareness and capture value from their customers. Build the future of your brand today!

Creating a clear and consistent brand image across different channels is essential to maintaining a strong position in the market. Let your promotional tools work harder for you! Build your IMC campaign today!

October marks the release of Google's HTTP update. If you want to keep your website up-to-date and create the best user-experience for your visitors, this blog is for you!

Search engines are always updating algorithms to ensure they are delivering the best results to users. The one thing you can count on is change. Make sure you're keeping up!

An effective Call to Action can be the difference between a strong lead and a missed connection. Stop losing out on valuable web traffic. Improve your CTAs today!

Landing pages are one of the first touch points users interact with when researching a brand. Make a powerful first impression with tips for creating an effective landing page for your business.

Building and maintaining customer loyalty is essential to long-term growth for any business. Whether you sell products directly to customers or deliver quality services, improving customer loyalty can help you improve sales and drive market share in your industry.

Leveraging the power of social media to gain market share is a goal for many businesses. Facebook can be a powerful tool to help you reach unsuspecting clients and build market value.

Tracking and analyzing website traffic can be challenging. Conversion Funnels give you valuable insight into the behavioral habits of your most important website visitors.

Do you have a clear plan for reaching and identifying your customers? If not, defining your target market will help you make the most of your advertising and marketing efforts.

UTM tracking is a powerful tool that you can use to track and analyze traffic to your website. Uncovering insight into where your website visitors are coming from and what mediums drives leads to your site has never been so easy.

Call Tracking is a powerful way to analyze traffic for your website or business. By providing a detailed analysis of data from multiple channels, call tracking helps you get the most out of your advertising and promotion budget.

Your website is one of the first touch points potential customers and clients come in contact with when searching for your product or service. To make a powerful statement in the market and capture customer lifetime value, you need to have a strong website.

Keyword Research is one of the main components to improving SEO and Ad Rank for your website or campaign. Knowing where to discover metrics and industry trends can help you get the most out of your campaign and budget.

Photography is much more than a creative way to showcase snapshots of your life. It can be a powerful tool to build your reputation in the market and get the word out about your business.

Blogging is more than a creative way to get the word out about what's new with your business, it's an easy way to improve the SEO of your website.

Offering a full-line of clothing, shoes, and accessories, NX3 turned to the team at VIG to take the unique new brand online for shoppers!

Twitter's Periscope is the latest social media craze that companies are using to build their brands. Engaging with customers has never been so fun and easy!

A strong content strategy can be a great road map for your business. Knowing when, where, and how to post content is important when you're trying to reach your customers. Take a look at our tips and tricks for building an engaging content strategy for your business.

Writing a strong press release isn't easy. Leveraging PR to build your brand's presence in today's crowded marketplace is even harder. Here are 5 tips you should keep in mind for writing the perfect press release.

Creating a clear and consistent image across all customer touch points is vital in today's online based marketplace. Responsive Web Design is critical in reaching the right customers, at the right time, and in the right place.

When the National Frozen & Refrigerated Foods Association wanted to kick off their annual awards ceremony, they wanted to use a unique motion graphics piece. We helped them do just that! Take a look at what we came up with.

Google Analytics revolutionized the way businesses track, manage, and organize online traffic. Learn how Google can help your business and get the most out of your online presence today!

YouTube, Facebook, and Snapchat are playing a bigger role in video marketing. Find out just how much video marketing is changing the way your competitors are doing business today.

Have you ever wondered how SEO bridges the gap between your online digital presence and what your customers see online? Learn some of the basics on how you can drive traffic to your site.

VIG is proud to announce the release of our new brand. We've made some big changes and look forward to continue on evolving. Take a look at the new VIG.

Do you think Direct Mail Marketing is simply junk mail? Think again!

Looking to grow your company and improve your brand? Not sure where to start? Let us take you through a little Branding 101!

Ever wonder why consumers are choosing competitors over your brand? Trying to generate leads without luck? Here are some ideas to give you a leg up!

Our Team at Visual Impact Group would like to welcome our new Account Manager to the team, Matt Starcher

Do you ever feel like your website could be working harder for you? Ashland Industrial Services felt it was time for a new look and custom website. Take a look!

An experienced, reputable print broker can protect your print project from choppy waters and take it to smooth sailing, and more. Check out the other benefits you get from working with a print broker!

Instagram is a powerful tool for your business. It can be a lot to take in and a little intimidating to get started. With these 15 tips on your side, you'll be on your way to Instagram success.

What have you done for your website lately? If you're not sure, these 11 things are a good start and will make sure your website's ready to take on the new year!

A blog absolutely benefits your business. If you've ever wanted to know how it does, this post is a good place to start. Here are 8 big benefits a good blog provides for your business.

With technology becoming more and more involved in our daily lives, not having a website could be the biggest business mistake you make. Find out 6 big reasons why your business should have a website.

One lonely eNewsletter signup isn't going to cut it. If you're serious about growing your subscriber base and growing your business, you need lead magnets. Learn more about what they are and how you can use them to effectively grow your business.

In a world of constant connection, social media is an integral part of your customers' lives. They use it, so do your competitors, and so should you.

SEO and PPC are two digital marketing strategies that are often pitted against each other. Both have the ability to benefit your business and help you grow, but which one is the best for your business? Find out everything you need to know to choose the right one for you in this post.

Does your website load in 2 seconds or less? If not, it could be affecting your users' experiences and causing them to leave your site. Take a look through the tips in this post to get up to speed!

Identafi® is an oral cancer screening system under StarDental® Instruments, a DentalEZ brand. Check out how we helped redesign and update their brochures!

Google's mobile-friendly algorithm launched in 2015. Several updates have occurred since it rolled out and another is on the way. Here is what you need to know.

When developing a great product, you need a great product launch to go with it. Check out we launched Intellerum's brand new TekCart GLC on the market!

When Aspire Prosthetics & Orthotics, Inc. wanted us to double their Facebook Page Likes in 3 months, we came up with a campaign that more than tripled it. Check it out!

The DentalEZ J-Chair changed dentistry forever and set the industry standard for dental chairs. See how we helped give it a proper send-off into retirement.

Gibson-Thomas Engineering was celebrating 100 years in business and they needed a website up to par with their quality of work. The new face of Gibson-Thomas launched today. Check it out!

When DENTSPLY wanted to raise brand awareness and generate leads for RINN, they came to the VIG team. We delivered a custom website. Check it out!

What's the difference between brand awareness and lead generation? These two terms are sometimes used interchangeably, but they are not the same. Find out what makes them different in this post.

When Frey Lutz needed a website that lived up to their reputation for quality work and excellent customer service, they came to us. The new site is live! Check out what we did and how everything turned out.

Which one is best for your print project - vinyl binders or turned edge binders? Each has its own set of benefits and types of projects they fit best. Dig deeper into the differences between these two types of binders to find the right fit for your print project!

Biosensing Instrument felt stuck. Their existing website just did not cut it. They brought their website woes to VIG for a solution. See what we delivered!

Our team at Visual Impact Group continues to grow and welcomes our new director of Development, Jared Hippensteel.

When BD Diagnostic Systems was launching their new website, they knew they needed a direct mail piece to introduce and promote it. See how it turned out!