When the team at BD Diagnostic Systems was preparing to launch their new website, they wanted to raise awareness for the launch in a unique way. With dedicated clientele across 50 countries around the globe, the knew they needed a powerful direct mail piece that not only grabbed the attention of their audience but also lived to the BD name.
BD Diagnostic Systems (Becton, Dickinson, and Company) is a leader in global medical technology. With an unparalleled focus on advancing the world of health through improving medical discovery and diagnostics, BD Diagnostic Systems partners with organizations in almost every sector of the medical industry.
They were looking for a one-of-a-kind direct mail piece that had never been done before. They turned to VIG for help.
A New Approach to Direct Mail
BD Diagnostics wanted to create a highly customizable direct mail piece to promote the launch of their new website and drive awareness among medical professionals.
Our creative team at VIG offered a unique solution for the piece. We delivered a double-backed, saddle-stitched, die cut piece was designed to resemble a laptop computer. A series of inserts were placed between the covers to resemble the different web pages of the new website.
As you can tell by the pictures, this creative piece was certainly one-of-a-kind. The package was delivered to a select segment of professionals in key markets across the globe. The team at BD Diagnostic Systems couldn’t have been happier with the success of the piece and were excited to use it in the future.
For over 25 years, Visual Impact Group has specialized in delivering high-impact solutions to our client’s most challenging print & technology projects. From one-off print pieces to data-driven web applications, we’ve partnered with countless brands across the region.
If you’re looking for a creative way to generate interest in your latest product launch or website unveil, Let VIG put our team to work for you.