DENTPSLY Midwest Bur Advisor™ App Development

DENTSPLY Midwest needed an easier way for dental sales representatives, dentists, dental assistants, and office staff to find and order the tools they needed. The company offers more than 2,000 burs, the precision bits used in dental drills, and DENTSPLY needed a reliable, user-friendly system for sorting and managing orders. Through mobile & web-based app development, we delivered three custom solutions.

Our Solution

We took a three-pronged approach to the challenge with a Web-based application, a hybrid mobile app, and a custom landing page.

Web-based & Mobile App Development
Through custom app development, we were able to create a comprehensive electronic guide available for Midwest Burs. The web-based & mobile apps allowed dental sales representatives, dentists, dental assistants, and office ordering staff to:

• Search different Burs by shape, description, or number
• Cross-reference other brands by part number
• Request samples or assistance
• Print labels & order lists with dealer part numbers
• Get the latest promotions

The Web-based application is available for Windows.

In addition, we created a mobile app for iOS and Android devices and a custom landing page to direct online traffic to drive sales.

By creating multiple avenues for ordering, we ensured that dental practices looking for new tools were funneled toward DENTSPLY Midwest’s site, whether they were browsing from a computer, a tablet, or a phone. At the end of the funnel, we created a user-friendly ordering system that makes it easy for users to sort through thousands of devices and find just what they’re looking for. The result? Better service and more sales.

We’ve been happy to partner with DENTSPLY Professional to offer a wide range of solutions for their most challenging projects. Custom app development is only one of our 7 Creative Solutions. Learn about how VIG helped DENTSPLY Professional launched the Cavitron Touch with the help of our Sales & Marketing Planning and Design & Brand Strategy.

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