On-Brand and Within Specs:
Frick Technical Manuals and Sales Sheets
We may live in the digital age, but for most businesses, there’s a wealth of critical technical and product information that users continue to reference on paper. Keeping all those print materials current can be costly. When Frick decided to overhaul its technical publications and sales materials, the company wanted to ensure the results were cost-effective, accurate, and user-friendly.
We provided technical materials that met all their specs.
Frick Technical Publications
Frick produces industrial refrigeration equipment for food and beverage applications from Johnson Controls, including rotary screw compressor packages, condensers, evaporators, AcuAir® hygienic air handlers, heat exchangers, and controls. Like many companies, Frick found that over the years its printed technical manuals and sales materials had fallen out of date. The company wanted cost-effective materials with a fresh design.
We designed and published trade publications, product literature, and engineering guides for Frick’s technicians, specialists, and sales team.
Technical Publications & Updated Sales Literature
We worked with Frick’s internal staff of technical writers and engineers to organize literature and illustrations into easy-to-use binders. These binders allowed service technicians to access valuable product information in the shop or in the field.
In addition, we reformatted and updated the company’s sales literature, which included new typographic layouts, better product images, and more detailed descriptions. We executed every stage of this project from concept to completion to ensure that the materials reflected the quality of the Frick brand and arrived on-time and on-budget.
We’re proud to have partnered with Frick® by Johnson Controls for over 25 years to create, design, and publish product literature for their sales team and technicians.
Are you looking to update sales materials and publications for your products or services? Want something that makes a powerful statement for your brand? Think VIG!
Ready for More?
Check out some other recent projects we’ve been working on.