Multiple Sites for Multiple Brands:
American Woodmark

American Woodmark manufactures cabinetry under four major brands, each with different marketing channels and audiences. They needed new sites that worked in tandem to promote their lines of business, yet each provided different features and capabilities for various internal and external audiences, from retail shoppers to sales teams to investors.

Our sites made plenty of space for everyone—and everything—the company needed.

American Woodmark Websites

American Woodmark is a cabinet manufacturer headquartered in Winchester, Virginia that builds more than 500 cabinet styles for the remodeling and new home construction markets. The cabinets are produced under four major brands, including American Woodmark®, Shenandoah Cabinetry®, and Timberlake Cabinetry®, and Allen & Roth Cabinetry.

American Woodmark needed a new website for each of its brands.

Our Solution

We built four brand websites with various creative and custom integrations as needed.

American Woodmark
We took American Woodmark and built it into a responsive WordPress site. We also developed a custom integration with an application programming interface (API) to bring in and update information for investors.

Timberlake Cabinetry
We built a website for Timberlake Cabinetry with a private backend presentation tool for use by their internal team.
timberlake-cabinetry-001 timberlake-cabinetry-002

Shenandoah Cabinetry
We provided creative and development for a website for the Shenandoah Cabinetry line, which is sold exclusively at Lowe’s.
shenandoahcabinetry-website-design-001 shenandoahcabinetry-website-design-002

Allen & Roth Cabinetry
The Allen & Roth line of cabinetry is also sold exclusively at Lowe’s. Based on existing creative, we built the site, including a tool allowing customers to build their own custom palette for kitchen cabinetry.
allen-and-roth-cabinetry-001 allen-and-roth-cabinetry-002

American Woodmark was very happy with the results. We continue to provide follow-up site support, including updates to the tools, and are working on an upcoming integration for a digital asset website.

VIG builds websites and digital tools that power brands toward their goals. Let us build something creative for your brand.

American Woodmark
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