OCU Launches Microsite
to Increase Enrollments for Online Courses
Oakland City University wanted to increase enrollment for their online programs. The university worked with Emerge Education, LLC to develop a strategy. The team decided to launch a microsite as part of a pay-per-click (PPC) advertising campaign to drive targeted leads, and they turned to Visual Impact Group to build the microsite.
We built a custom site focused on lead generation.
OCU Online Website Design
Oakland City University (OCU) is a private 4-year university in Oakland City, Indiana sponsored by the General Association of General Baptists. The university needed to build awareness and enrollments for its online programs and accelerated courses.
We designed and built a microsite for lead generation to be used as part of the university’s PPC campaign.
OCU Online Microsite
Built on WordPress with a responsive design, the OCU Online microsite is focused on lead generation. The microsite replaces an outdated website with difficult navigation. With this new site, potential students can find what they need quickly and easily on any computer or mobile device. The site navigation guides users to a contact form to capture leads.
The new site allows the OCU team to easily add, update, or remove programs. Custom integrations with SalesForce and Velocify make it easy for them to follow up with potential students.
The microsite was the perfect addition to the PPC campaign. It continues to attract traffic and generate leads for OCU’s online programs.
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