The VIG Buzz

Keep the fresh ideas flowing with the latest insider insights and marketing tips from the VIG crew. Sign up and we’ll deliver it right to your inbox.

Signup Today
 

Defining Your Target Market


Defining Your Target Market
 August 17th, 2017

Do you have a clear plan for reaching and identifying your customers? If not, defining your target market will help you make the most of your advertising and marketing efforts.

Read More

VIG Welcomes Mike Betz to the Team


VIG Welcomes Mike Betz to the Team
 August 16th, 2017

VIG welcomes Mike Betz to our growing team. Betz comes to VIG with more than 25 years of corporate management, sales and business consulting experience.

Read More

The Power of UTM Tracking


The Power of UTM Tracking
 August 16th, 2017

UTM tracking is a powerful tool that you can use to track and analyze traffic to your website. Uncovering insight into where your website visitors are coming from and what mediums drives leads to your site has never been so easy.

Read More

VIG Expands Its' Reach


VIG Expands Its' Reach
 August 14th, 2017

Visual Impact Group is pleased to announce its' entry into the Harrisburg Market. Over the years, we've evolved and expanded capabilities and today offer a complete suite of marketing services.

Read More

The Benefits of Call Tracking


The Benefits of Call Tracking
 August 10th, 2017

Call Tracking is a powerful way to analyze traffic for your website or business. By providing a detailed analysis of data from multiple channels, call tracking helps you get the most out of your advertising and promotion budget.

Read More

Top 5 Reasons Why Your Website Stinks


Top 5 Reasons Why Your Website Stinks
 August 8th, 2017

Your website is one of the first touch points potential customers and clients come in contact with when searching for your product or service. To make a powerful statement in the market and capture customer lifetime value, you need to have a strong website.

Read More

SEO 101: Keyword Research


SEO 101: Keyword Research
 August 4th, 2017

Keyword Research is one of the main components to improving SEO and Ad Rank for your website or campaign. Knowing where to discover metrics and industry trends can help you get the most out of your campaign and budget.

Read More

Photography In Marketing


Photography In Marketing
 July 28th, 2017

Photography is much more than a creative way to showcase snapshots of your life. It can be a powerful tool to build your reputation in the market and get the word out about your business.

Read More

SEO 101: The Importance of Blogging


SEO 101: The Importance of Blogging
 July 24th, 2017

Blogging is more than a creative way to get the word out about what's new with your business, it's an easy way to improve the SEO of your website.

Read More

VIG Launches Magento Storefront for NX3 Fashion


VIG Launches Magento Storefront for NX3 Fashion
 July 19th, 2017

Offering a full-line of clothing, shoes, and accessories, NX3 turned to the team at VIG to take the unique new brand online for shoppers!

Read More

Twitter's Periscope: A New Way to Build Your Brand


Twitter's Periscope: A New Way to Build Your Brand
 July 18th, 2017

Twitter's Periscope is the latest social media craze that companies are using to build their brands. Engaging with customers has never been so fun and easy!

Read More

Building an Engaging Content Strategy


Building an Engaging Content Strategy
 July 13th, 2017

A strong content strategy can be a great road map for your business. Knowing when, where, and how to post content is important when you're trying to reach your customers. Take a look at our tips and tricks for building an engaging content strategy for your business.

Read More

5 Tips For Writing The Perfect Press Release


5 Tips For Writing The Perfect Press Release
 July 11th, 2017

Writing a strong press release isn't easy. Leveraging PR to build your brand's presence in today's crowded marketplace is even harder. Here are 5 tips you should keep in mind for writing the perfect press release.

Read More

Best 4th of July Marketing: 2017


Best 4th of July Marketing: 2017
 July 6th, 2017

4th of July is a time to celebrate and go over the top!! Businesses are no exception. Here are some of the best promotions and advertisements brands put together to celebrate the holiday.

Read More

Reaching Your Customers on a Holiday Weekend


Reaching Your Customers on a Holiday Weekend
 July 3rd, 2017

The 4th of July is for more than just cookouts and fireworks, its actually one of the most popular holidays for advertisers across the country. Come learn why!

Read More

The Importance of Being Mobile-Friendly


The Importance of Being Mobile-Friendly
 June 29th, 2017

Creating a clear and consistent image across all customer touch points is vital in today's online based marketplace. Responsive Web Design is critical in reaching the right customers, at the right time, and in the right place.

Read More

VIG Puts Some Motion Graphics On the Big Screen


VIG Puts Some Motion Graphics On the Big Screen
 June 28th, 2017

When the National Frozen & Refrigerated Foods Association wanted to kick off their annual awards ceremony, they wanted to use a unique motion graphics piece. We helped them do just that! Take a look at what we came up with.

Read More

SEO 101: Understanding Google Analytics


SEO 101: Understanding Google Analytics
 June 27th, 2017

Google Analytics revolutionized the way businesses track, manage, and organize online traffic. Learn how Google can help your business and get the most out of your online presence today!

Read More

Video Marketing: The Future of Content


Video Marketing: The Future of Content
 June 22nd, 2017

YouTube, Facebook, and Snapchat are playing a bigger role in video marketing. Find out just how much video marketing is changing the way your competitors are doing business today.

Read More

SEO 101: Building a Strong Reputation


SEO 101: Building a Strong Reputation
 June 20th, 2017

Have you ever wondered how SEO bridges the gap between your online digital presence and what your customers see online? Learn some of the basics on how you can drive traffic to your site.

Read More

Meet the New VIG


Meet the New VIG
 June 15th, 2017

VIG is proud to announce the release of our new brand. We've made some big changes and look forward to continue on evolving. Take a look at the new VIG.

Read More

Is Direct Mail Marketing Dead?


Is Direct Mail Marketing Dead?
 June 13th, 2017

Do you think Direct Mail Marketing is simply junk mail? Think again!

Read More

5 Tips To Build A Better Brand


5 Tips To Build A Better Brand
 June 10th, 2017

Looking to grow your company and improve your brand? Not sure where to start? Let us take you through a little Branding 101!

Read More

Consumer Behavior in a Digital Age: How to Stand Out from the Crowd


Consumer Behavior in a Digital Age: How to Stand Out from the Crowd
 May 18th, 2017

Ever wonder why consumers are choosing competitors over your brand? Trying to generate leads without luck? Here are some ideas to give you a leg up!

Read More

VIG Welcomes Matt Starcher to the Team


VIG Welcomes Matt Starcher to the Team
 May 15th, 2017

Our Team at Visual Impact Group would like to welcome our new Account Manager to the team, Matt Starcher

Read More

Google Algorithm Updates You Should Know


Google Algorithm Updates You Should Know
 May 15th, 2017

Search engines are always updating algorithms to ensure they are delivering the best results to users. The one thing you can count on is change. Make sure you're keeping up!

Read More

Ashland Industrial Services' Inspection & Overhaul


Ashland Industrial Services' Inspection & Overhaul
 May 5th, 2017

Do you ever feel like your website could be working harder for you? Ashland Industrial Services felt it was time for a new look and custom website. Take a look!

Read More

VIG Welcomes Todd Bookman to the Team


VIG Welcomes Todd Bookman to the Team
 April 17th, 2017

Visual Impact Group would like to welcome our newest Web Application Developer to the team, Todd Bookman

Read More

5 Major Benefits of Working with a Print Broker


5 Major Benefits of Working with a Print Broker
 April 15th, 2017

An experienced, reputable print broker can protect your print project from choppy waters and take it to smooth sailing, and more. Check out the other benefits you get from working with a print broker!

Read More

The 15 I’s for Success on Instagram


The 15 I’s for Success on Instagram
 April 1st, 2017

Instagram is a powerful tool for your business. It can be a lot to take in and a little intimidating to get started. With these 15 tips on your side, you'll be on your way to Instagram success.

Read More

11 Ways to Prepare Your Website for 2017


11 Ways to Prepare Your Website for 2017
 December 30th, 2016

What have you done for your website lately? If you're not sure, these 11 things are a good start and will make sure your website's ready to take on the new year!

Read More

8 Reasons Why Your Business Needs a Blog


8 Reasons Why Your Business Needs a Blog
 November 25th, 2016

A blog absolutely benefits your business. If you've ever wanted to know how it does, this post is a good place to start. Here are 8 big benefits a good blog provides for your business.

Read More

6 Reasons Why Your Business Needs a Website


6 Reasons Why Your Business Needs a Website
 November 18th, 2016

With technology becoming more and more involved in our daily lives, not having a website could be the biggest business mistake you make. Find out 6 big reasons why your business should have a website.

Read More

5 Ways to Thank Your Customers


5 Ways to Thank Your Customers
 November 11th, 2016

Customers are the heart of your business. But, your business relies on more than just getting customers - you have to retain them too. Find out how you can increase customer retention and gain customer loyalty just by thanking your customers.

Read More

Lead Magnets – What They Are & 7 Ways to Use Them


Lead Magnets – What They Are & 7 Ways to Use Them
 November 4th, 2016

One lonely eNewsletter signup isn't going to cut it. If you're serious about growing your subscriber base and growing your business, you need lead magnets. Learn more about what they are and how you can use them to effectively grow your business.

Read More

13 Halloween Marketing Ideas for Your Business


13 Halloween Marketing Ideas for Your Business
 October 28th, 2016

When it comes to holiday marketing, Halloween is not usually the first to come to mind. But, getting spooky has its benefits for your business - here are a few Halloween marketing ideas to get you started.

Read More

26 Reasons Your Business Should Use Social Media


26 Reasons Your Business Should Use Social Media
 October 21st, 2016

In a world of constant connection, social media is an integral part of your customers' lives. They use it, so do your competitors, and so should you.

Read More

SEO vs PPC - Which One is Right for Your Business?


SEO vs PPC - Which One is Right for Your Business?
 October 14th, 2016

SEO and PPC are two digital marketing strategies that are often pitted against each other. Both have the ability to benefit your business and help you grow, but which one is the best for your business? Find out everything you need to know to choose the right one for you in this post.

Read More

Page Speed – Why it Matters & 9 Ways to Improve it


Page Speed – Why it Matters & 9 Ways to Improve it
 October 7th, 2016

Does your website load in 2 seconds or less? If not, it could be affecting your users' experiences and causing them to leave your site. Take a look through the tips in this post to get up to speed!

Read More

VIG Helps Raise Awareness For Oral Cancer


VIG Helps Raise Awareness For Oral Cancer
 September 1st, 2016

Identafi® is an oral cancer screening system under StarDental® Instruments, a DentalEZ brand. Check out how we helped redesign and update their brochures!

Read More

Google Penalty for Pop-Ups is on the Way


Google Penalty for Pop-Ups is on the Way
 August 23rd, 2016

Google's mobile-friendly algorithm launched in 2015. Several updates have occurred since it rolled out and another is on the way. Here is what you need to know.

Read More

Intellerum Launches TekCart GLC on the Market


Intellerum Launches TekCart GLC on the Market
 August 8th, 2016

When developing a great product, you need a great product launch to go with it. Check out we launched Intellerum's brand new TekCart GLC on the market!

Read More

Aspire Facebook Campaign More Than Triples Likes


Aspire Facebook Campaign More Than Triples Likes
 August 1st, 2016

When Aspire Prosthetics & Orthotics, Inc. wanted us to double their Facebook Page Likes in 3 months, we came up with a campaign that more than tripled it. Check it out!

Read More

DentalEZ Ushers In A New Era


DentalEZ Ushers In A New Era
 August 1st, 2016

The DentalEZ J-Chair changed dentistry forever and set the industry standard for dental chairs. See how we helped give it a proper send-off into retirement.

Read More

Gibson-Thomas Engineering Launches New Face Online


Gibson-Thomas Engineering Launches New Face Online
 May 23rd, 2016

Gibson-Thomas Engineering was celebrating 100 years in business and they needed a website up to par with their quality of work. The new face of Gibson-Thomas launched today. Check it out!

Read More

DENTSPLY RINN Launches First Website


DENTSPLY RINN Launches First Website
 May 1st, 2016

When DENTSPLY wanted to raise brand awareness and generate leads for RINN, they came to the VIG team. We delivered a custom website. Check it out!

Read More

Brand Awareness vs Lead Generation – What’s the Difference?


Brand Awareness vs Lead Generation – What’s the Difference?
 March 10th, 2016

What's the difference between brand awareness and lead generation? These two terms are sometimes used interchangeably, but they are not the same. Find out what makes them different in this post.

Read More

Frey Lutz Upgrades Website with Responsive Redesign


Frey Lutz Upgrades Website with Responsive Redesign
 February 23rd, 2016

When Frey Lutz needed a website that lived up to their reputation for quality work and excellent customer service, they came to us. The new site is live! Check out what we did and how everything turned out.

Read More

Vinyl Binders vs Turned Edge Binders – Which is Best for Your Print Project?


 February 3rd, 2016

Which one is best for your print project - vinyl binders or turned edge binders? Each has its own set of benefits and types of projects they fit best. Dig deeper into the differences between these two types of binders to find the right fit for your print project!

Read More

VIG launches New Multi-lingual Website for Biosensing


VIG launches New Multi-lingual Website for Biosensing
 August 1st, 2015

Biosensing Instrument felt stuck. Their existing website just did not cut it. They brought their website woes to VIG for a solution. See what we delivered!

Read More

VIG Welcomes Jared Hippensteel to the Team


VIG Welcomes Jared Hippensteel to the Team
 June 1st, 2015

Our team at Visual Impact Group continues to grow and welcomes our new director of Development, Jared Hippensteel.

Read More

VIG puts a new spin on direct mail


VIG puts a new spin on direct mail
 January 2nd, 2015

When BD Diagnostic Systems was launching their new website, they knew they needed a direct mail piece to introduce and promote it. See how it turned out!

Read More